Through the lens of an Australian cattle operation, this video, produced for C-Lock by BBC Storyworks Commercial Productions. explores how genetics, efficiency, and sustainability come together to help producers and corporations drive profitability while reducing environmental impact.
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Go deeper into the producer and supply chain story through exploring the power of individual animal measurement and operational efficiency. Discover how data helps drive profitability, sustainability, and better decision-making across modern agriculture.
Explore how C-Lock technology helps producers uncover hidden profitability within their herd by identifying top-performing animals, optimizing genetics, and improving operational transparency and efficiency.
Troy shares how his company is using C-Lock's GreenFeed technology to drive both profitability and sustainability through genetic selection and feed efficiency. By identifying more efficient animals and gathering accurate performance data, their operation is making smarter breeding decisions that improve productivity, reduce environmental impact, and create greater long-term value across the supply chain.
Two animals can look nearly identical while performing very differently in efficiency, profitability, and environmental impact. Through accurate measurement with C-Lock's GreenFeed, producers gain the insights needed to identify superior genetics, optimize herd performance, and make better operational decisions backed by real data.
The Technology Behind the Story
The stories above are powered by C-Lock's precision livestock technology. GreenFeed is used to measure individual animal emissions and efficiency. SmartLine products are used to measure feed consumption, body weight, and water consumption daily for individual animals. Learn more about each product line below.
GreenFeed captures individual-animal CH₄ and CO₂ measurements in the field and in the barn. Validated against respiration chambers, deployed across the world, and published in 800+ peer-reviewed studies. It's the measurement leading every defensible emissions claim in beef.
SmartFeed, SmartScale, and SmartWater automatically capture what each animal eats, drinks, and gains in real-world production environments. By turning individual animal performance into measurable efficiency rankings, SmartLine helps producers identify which animals are profitable and which are not.
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Pick the path that matches your work — we'll take you to the page built specifically for you and how we can help.
Feed is up to 70% of your operating cost. C-Lock identifies the animals turning it into pounds and the ones quietly costing you money — and connects you with the corporations paying a premium for verified low-emission beef.
Publication-ready, peer-defensible measurements — backed by 800+ published studies and validated against respiration chambers. Turnkey support from deployment to data pipeline so your project clears review and earns the next round of funding.
Measurement at the source — not a proxy. Verified supply-chain emissions your reporting can actually defend to regulators, auditors, and investors. Turn your producer relationships into a reporting advantage and a path to sustainability-linked revenue.
Take the Next Step
Explore the technology behind the story, get in touch with our team, or watch the same story told from the other side of the world.
See how GreenFeed and SmartLine work together to turn individual-animal measurement into profitability and proof.
Browse Products →Talk to our team about deploying C-Lock measurement on your operation, your project, or across your supply chain.
Contact C-Lock →The Innovation Story film in the C-Lock series — the science that became the global standard for cattle performance and emission monitoring.
See the USA Film →